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BELGIUM: Balta Group adds 4 new brands to Carpet Couture collection

BRUSSELS: Balta Broadloom, the wall-to-wall carpet division of the Balta Group, recently added 4 different ranges to its successful semi-worsted wool broadloom “Carpet Couture” collection. Balta Broadloom is the European market leader in wall-to-wall carpets in pure new wool.

The collection now contains Gianni, Donatella, Wool Supreme and Wool Velvet brands. These carpets use the finest type of wool and the special spinning technology.

The yarn is very strong and elastic, though much softer than most wool twist ranges. The Turkish factory, Balta Orient, has increased its work force to meet the growing demands for this collection.
 
The company has opened a wool spinning mill in Turkey with well-trained workers. This mill produces high quality worsted wool yarns for weaving and tufting carpets and uses the finest wool to produce fine 4-ply yarns with exceptional features combining softness with superior durability.

The Gianni brand is made of 13 soft fashionable shades. This superior range which consists of 80% pure new wool, 10% polyester Wellbond and 10% polypropylene is available in widths of 4 and 5 meters and is treated with Balta's new stain protector, Protect Plus. Gianni is the backbone of this new collection.

DONATELLA uses 4 very fine-spun wool yarns which make it so special and exclusive. This range combines tradition with trend in shag pile. With the same Wool Blend pile as Gianni, this range is available in 4 and 5 meters and is also  treated with Protect Plus.

WOOL SUPREME is an exciting shag collection with a very high and loose pile which is very much in demand. It is made of 80% pure new wool, 10% PES Wellbond and 10% PP. WOOL VELVET is a colourful piece dyed velour in 100% pure new wool.

‘Carpet Couture’ offers comfortable, stylish, high-quality broadloom carpets to consumers. It is the ideal product for demanding customers looking to combine superior quality and durability with softness, warm natural colours and the luxurious feel of pure new wool.

Source: Agencies • News Courtesy: BharatTextile.com