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UNITED STATES: IshopPlusSize.com Launches Fashion Styles for Plus-Size Divas

Ishopplussize.com is an online clothing store offering a great selection for all customers. Nothing is over $50.Statistics show that plus-size clothing (size 14 and up) is worn by the majority of US women; however, most retailers still focus on smaller sizes. Those retailers who do specialize in plus-size clothing focus on the fast-growing youth plus-size market, leaving plus-size women with few options.

Despite the demand for larger sizes and spokeswomen like Mo'nique and Queen Latifah, catwalks, fashion shows, and new styles still tend to be geared toward sizes 0 to 12. One retailer observed this problem and decided to do something about it.

"After some research, I realized that the current available plus size selection did not meet the customers' needs. Some of the clothes sizes were not accurate and they just looked boring", Daniel Shoham, a retailer with 15 years experience, explained.
Shoham then designed several lines of merchandise including tops, dresses, pants, caprice, skirts, and jackets. He designed clothes with his customers' needs in mind and offers casual, dressy, sexy, and conservative selections. "In my designs, I don't emphasize the plus size, I focus on what looks good on women." The sizes are true measurements and the styles are sexy and fashionable.

With retailers waking up to the needs of plus-size women, it seems that they will have more and more options in the future and turn in their boring choices for beautiful styles.

Source: Agencies • News Courtesy: BharatTextile.com