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GERMANY: The Evolution Of Color – With Novacron!

Basel,  – NOVACRON, the innovative and dynamic range of reactive dyes from Huntsman Textile
Effects responds to today’s market needs by providing the perfect products for the ideal management of pale, medium and deep shades to help optimize mill productivity and profitability.

The industry’s needs are vast, and color demands so varied that no single range can cover all the expectations. Fulfilling the requirements of all shade depths demands a selection of appropriate technologies for each differentiated color segment in order to optimize production costs. Although no single technology can provide that capability, NOVACRON® can!

We present three Novacron® ranges, each of which is designed to meet a specific shade segment.

• Earth tones made easy with Novacron® NC – a revolutionary state-of-the-art range in its ability to deliver pale to light shades
• For premium performance at medium depths, Novacron® C – setting historical benchmarks whilst being constantly upgraded
• Going to unprecedented color depths, the recently launched new generation Novacron® S – a singular innovation class with incomparable opportunities for economically matching ultimate deep shades

NOVACRON® dyes exemplify Huntsman’s textile competence and innovative spirit by consistently delivering only the highest quality products using Best Available Technology. All Huntsman’s innovation is designed to support our customers in their struggle to optimize production costs and minimize waste. The three Novacron® ranges cover all the market’s color requirements, each individually matching a shade segment need. Not least, NOVACRON® also represents a step forward in economy and sustainability. These cost effective concentrated
dyes excel through their top reproducibility, easy washing-off properties and good overall fastness levels.

About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging.
Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 12,000 employees and operates from multiple locations worldwide. The Company had 2008 revenues exceeding $10 billion.

Source: Huntsman textile • News Courtesy: BharatTextile.com