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INDIA: Promotion of Handicrafts by Indian Government

The Government has taken steps to promote the brand image for Indian Handicrafts in the world market.

The steps taken to promote the Brand Image of Indian Handicrafts include; organizing buyer-seller meet/seminars to create awareness about Indian Handicrafts, publicity measures such as release of advertisement in print media in US and Europe through Trade magazines, launching of website for providing authentic information on handmade carpets, participation in Fairs/Exhibition abroad, organizing Indian Handicrafts and Gifts Fair twice a year, organizing Thematic Exhibition etc. This was stated by the Minister of State for Textiles, Smt. Panabaaka Lakshmi in the Lok Sabha, in a written reply to a question by Shri Varun Gandhi.

The Minister further stated that the steps taken for protection of crafts under the Intellectual Property Right (IPR) Act include; registration of 33 crafts for their Geographical Indication under Intellectual Property Right (IPR) Act.

Source: pib • News Courtesy: BharatTextile.com