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SWEDEN: Comfortable casuals from Uniforms For The Dedicated

Uniforms for The Dedicated is a Swedish brand which has a very different concept. As a company they're really interesting, not just focusing on clothing, but also art film and music. They have collaborated with different musicians, artist and movie makers. Driven by continuous experimentation and with a playful approach, Uniforms for the Dedicated relates to various cultures and time periods to create a style and feel sustainable over time. 

The brand combines a careful selection of quality fabrics with function and playful detailing, all for a most comfortable casual look. These different influences results in a unique and edgy look; dropcrotch trousers, slouchy knitwear and tough outerwear offers a new take on masculine fashion that's part Scandinavian hipster, part turn of the century gent. 

The brand, Uniforms for the Dedicated was founded in 2007 in Stockholm. Since 2010 Uniforms for the Dedicated also runs as a production agency with focus on creative direction and consultancy work within design, music, film, and web. Their home base is kept in Stockholm and Gothenburg, Sweden, with additional showrooms in Oslo, London, and Milan. 

The clothing line of S/S11 refers to the scientists and industry pioneers of the 50's set against early 80s workwear of Britain. Combined with updated features of function and detailing, we've selected among quality fabrics for a playful and comfortable casual look. 

Source: Release • News Courtesy: BharatTextile.com